A Social Media Behavioral Model

-



The virtual digital life is conversation through technology. We're not speaking. We're thinking and saying it in words. Our expression is feeling and emotion in writing. The inflection of the voice is not heard but words move ideas. As we read we react and respond. Our thoughts and feelings intermingle in the digital conversations.

The word technology originates from the Greek word techne meaning "art, skill and cunning of hand." Technology is the knowledge of the techniques involved in methods and processes of making machinery. Just about everything we use has a technical process.

 Someone implemented the technology to make the thing usable. Thank goodness they did.

 Philosophical debates propose technology will worsen the human condition not improve it. Let's not blame technology for our human traits good or bad. Robots won't ever replace the essence of human interaction. It takes a human to program the robot. The robot is only as good as it's programmer.

 Every interaction with technology has a human response from the generator to the operator.

Are You Digital and Media Literate?


These days this is a hot topic around the water cooler. Educators write papers. Marketers analyze daily changes in data statistics. The stress of information overload is driving people into burnout.

 Human nature can't keep up with technology. It shouldn't have to.

 Do you really drop everything because someone predicts:
  • The end of the PC
  • The end of money
  • The end of life as we know it
  • The end of the tablet
  • The end of libraries
  • The end of books in print

Aren't you tired of doom and gloom media hype? 

The doom: the world is really in bad shape, everything is falling to pieces. The financial crash is coming... it's really the end. You have been warned. Now we are warning you again... well, if you do a calendar check, they ran the same ad last year.

 The hype: mediate for five minutes and change your life.
Healthy hype: the new macaroni and cheese is organic, gluten free, and imported from Italy.

 Must do hype: if you do these two things, you don't have to do anything else. That's all it takes and then tomorrow we'll show you the three most important things that every person should do.

 Communication is still communication. When we appreciate behind every keyboard is a human being with feelings, then we are going to start a new behavior model of social media. Every action we take results in someone else's response.

 It's a matter of simple respect for the other person. Not a demand, or a sale, or a bargain, or get it now while supplies last.

 People are changing. Young, old, middle age, millennial, teenager, baby boomer, mid-life crisis men, women, seniors, no one fits the typical mold anymore.

 The pressured undercurrent of social media is driven by marketers who are losing the thread of meaningful connection with people. Hype can be insulting a real turn off.  Each person shapes their experience with social media the way they want it, unsubscribe, delete or block.

Isn't Social Media Supposed to be Social and Conversational?


Why must we operate in a tier system of exclusivity? A hierarchy of social status based on how much money you spend and who you know, with an online measurable status, or non-status. This actually deflates communication. If you don't upgrade to increase your ranking, you go unnoticed.

 Where does that leave the social element of social media?

 Social Media has become a sophisticated platform from which to broadcast a business communication. If we return to the original intent of social media it was to communicate and share information and knowledge. Now it's a noisy marketplace with advertisers furiously competing for the consumer's attention.

 Life online is, LinkedIn the water cooler, Facebook the playground, Twitter the gossip, and Google+ the intelligentsia.

The Solution

Implement Social Grace.

 Who defines the social media media behavioral model? We do, the people using it.

 The social media behavioral model is about the real, the true and the authentic. Anything other than that is transparently obvious. The consumer doesn't buy into it.

 The old gives way to the new and different... don't you love it!

Comments

Post a Comment

Popular posts from this blog

If One Life is Helped by Knowing

-
Image
You Can't Go There Before Your Time What brought you here to earth - the stork? All of a sudden we get it. The sort of Eastern philosophy, and if you venture to say it's "new agey." You existed before you were born, and you exist after you die. If the truth of the subject of survival beyond the death experience, and reincarnation, was properly explained, suicide would be something people used to do. My purpose is to start a conversation to get in touch with the real issue - there is no escape from life in the afterlife. Ending a life prematurely before it's time to end does nothing but bring you into closer proximity with your problems. You cannot escape from yourself. Why am I so concerned about this issue? Because even with what I know and have experienced throughout my life, I have wanted to leave this life experience and go back to where I came from. Where did I come from? Simply put, I can remember the 'place of light,' since I w...
Read more

The Zen of the Internet

-
Image
The Zen is the contemplation and meditation of something. It is a word known to the Buddhist tradition but is trending in Western tradition. Nobody denies the leap in technology over the last twenty-six years, we're smitten with it. We cannot get enough of the Internet. It has evolved from the simple system of links to a complex inter relational database of systems, apps, and websites. Interacting on the Internet has a process. Everyone will have a different process. This article outlines a process based on personal experience. The Internet gained popularity in 1990, when the personal computer came into existence. Browsers, operating systems, and hosting companies sprung to life to offer systems we could use from a personal computer. The resource of information on the Internet, or the World Wide Web as it was called connected people via the network cables and we were "in the cloud" having conversations and sharing information. Weaving the Web The history of th...
Read more

Why Is Everything Dead

-
Image
Is Blogging Dead?  Yes, it died yesterday. Now what?  People are still writing blogs because they want to. Is the PC Dead? Yes, no one uses them.  Your phone, your desktop, your laptop is a PC a/k/a the personal computer.  It makes no difference what operating system you use. You're an intelligent human being looking at your personal computer. Is the TV Dead? Yes. Long ago. Didn't you hear.  That's why everyone watches the Superbowl on the big screen TV. Get your new TV Monitor and watch the game. Hurry while supplies last. This offer may not ever be repeated. It's our rock bottom lowest price. Supplies are limited click here. Is Google Dead? This one is where you start laughing and can't stop. Is Facebook Dead? Now you have a stomach ache, you're laughing so hard. Is _____________ Dead? You get the idea, everything is dead.   Chicken Little thought the sky was falling down on his/her head and now these chicks a...
Read more