Look Before You Click
Hello Mr. or Ms. Executive, Thank you for trying to trick me to come to your website. I have grown accustomed to your friendly "happy talk." I marvel at your concern to create quality content to reach your audience. I read about the statistically proven content from reputable thought leaders, and influencers, and with one simple click I'll get the updated information. I need to hurry because there are limited places available and only a few spots left. If I get it now it only costs me $1. When I get your newsletter, that I subscribed to, I notice you do these things: Track when I receive it Track when I open it Track which link I click to visit your website Track how long I spend on your website Track what other pages I look at on your site All of this tracking makes me wonder why you want to analyze my every move so you can generate more uninteresting content. You will soon hand over your Newsletter to your new employee; Artificial Intelligence. Thi...